Both Bryka and Tidio let you put an AI-powered chat experience on your website, but they come at the problem from different angles. Bryka is built around AI agents trained on your own content, with flat, predictable pricing. Tidio started as a live-chat tool and layered an AI agent (Lyro) on top, with deep roots in e-commerce.
This page breaks down the pricing, the real feature differences, what switching looks like, and who each tool actually fits.
Pricing Breakdown
The biggest practical difference between these two products is how they bill you. Bryka uses flat monthly plans; Tidio meters usage across several separate quotas. All figures below reflect data verified on 2026-07-09.
Bryka pricing
- Free — $0/mo. 1 agent, core features.
- Hobby — $40/mo. Flat rate, no message credits to track.
- Standard — $150/mo. Custom domains and team seats. A $15/mo add-on removes the "Powered by Bryka" badge on any paid plan.
- Pro — $500/mo. Full white-label branding, higher usage limits, priority support.
- Agency — $999/mo. Unlimited agents and seats, multi-client management.
Annual billing gives you 2+ months free on every plan. Actions (booking, tickets, API calls) and lead capture are included from the paid plans up. One detail worth flagging: Bryka never auto-deletes agents for inactivity, even on the Free tier.
See the full details at bryka.ai/pricing.
Tidio pricing
- Free — $0/mo. 50 billable conversations/mo, 10 seats, basic flows only.
- Starter — $29/mo (~$24/mo billed annually). 100 billable conversations/mo, a one-off 50 Lyro AI conversations.
- Growth — $59/mo (~$49/mo billed annually). Up to 2,000 billable conversations/mo.
- Plus — $749/mo. Custom conversation volume and seats, dedicated success manager.
- Premium — Custom pricing (third parties estimate ~$2,999/mo — an unofficial estimate, not a published figure). Lyro AI offered as a managed service.
Full details are at tidio.com/pricing.
Reading the fine print
The sticker prices don't tell the whole story on either side, but Tidio's model has a few things worth understanding before you commit:
- Multiple quotas, not one. Conversations, Lyro AI conversations, and Flow triggers each bill as separate quotas. You can hit one limit while the others still have room.
- The AI agent is an add-on. Lyro — the actual AI chatbot — starts at $39/mo on top of the base plan. The base plan by itself is closer to a live-chat widget than an AI agent.
- Automatic tier upgrades. Tidio can upgrade your account to the next tier when you hit 95% of your conversation limit, which raises the bill without an explicit approval step.
- Effective cost. In practice, the real-world cost commonly runs 2–3x the advertised price once add-ons and volume are factored in.
Bryka's counter-position is simplicity: the Hobby plan at $40/mo is a flat rate with no message credits to track, so your bill doesn't move with traffic. If predictable spend matters more than a low entry price, that's the trade-off in Bryka's favor.
Feature and Capability Differences
AI agent approach
Bryka is AI-agent-first. You point it at your website URLs, docs, and uploaded files, and it trains an agent on that content. From the paid plans up, that agent can also take actions — booking, creating tickets, making API calls — and capture leads. The whole product is organized around building and deploying these agents.
Tidio's strength is its hybrid model: live chat plus an AI agent (Lyro) with built-in human handoff. If a conversation needs a person, the escalation path is native and well-worn. That's a genuine advantage for teams that want humans in the loop by default, not as an afterthought.
E-commerce and integrations
Tidio has deep e-commerce and Shopify-ecosystem integrations and a long track record in support tooling with a large existing customer base. If you sell on Shopify, that ecosystem fit is real and hard to replicate quickly. Bryka doesn't position itself as a Shopify-native tool; it's a content-trained agent platform that works across any website.
Free tiers
Both offer a free tier, but they're free in different ways:
- Tidio Free is a genuinely generous live-chat starting point — 50 billable conversations/mo and 10 seats — not just a trial. It's a real option for small teams doing basic live chat.
- Bryka Free gives you 1 agent with core features, and agents are never auto-deleted for inactivity, so a project you build and leave alone stays put.
White-label and agencies
Bryka has a clear ladder for agencies and resellers: a $15/mo add-on removes the "Powered by Bryka" badge on any paid plan, Pro adds full white-label branding, and Agency ($999/mo) unlocks unlimited agents and seats plus multi-client management. Tidio's higher tiers (Plus and Premium) lean toward enterprise support features like a dedicated success manager and Lyro as a managed service, rather than multi-client agency tooling.
Migration and Switching Notes
If you're moving from Tidio to Bryka, the mental model shifts from "conversations and seats" to "agents trained on content." A few practical notes:
- Rebuild training, not conversations. Bryka trains on website URLs, docs, and uploaded files. Rather than exporting chat logs, you'll point Bryka at the same content sources your customers ask about.
- Recreate flows as agent behavior. Tidio Flow triggers don't map one-to-one; in Bryka, you'll rely on the trained agent plus actions (booking, tickets, API calls) to cover the same jobs.
- Human handoff planning. If you depend on Tidio's native live-chat handoff, plan how human escalation fits your Bryka deployment before you switch — this is one of Tidio's core strengths and worth accounting for.
- Billing simplification. Moving to Bryka collapses Tidio's three-quota model (conversations, Lyro AI conversations, Flow triggers) into a flat plan, which usually makes forecasting easier.
Switching the other direction — from Bryka to Tidio — mainly makes sense if you've decided you need Shopify-native commerce features or a heavy live-chat-with-agents workflow.
Who Should Pick Bryka
- Teams that want an AI agent trained on their own content (site, docs, files) as the primary experience.
- Anyone who values flat, predictable pricing over usage-metered bills — the $40/mo Hobby plan has no credits to track.
- Agencies and resellers who need white-label branding and multi-client management (Agency at $999/mo).
- Businesses that want actions and lead capture built in from the paid plans up.
Who Should Pick Tidio
- E-commerce and Shopify stores that benefit from deep, native commerce integrations.
- Teams that want a live-chat-first hybrid with mature human handoff, using AI as an assist layer.
- Small teams that can genuinely run on a generous free live-chat tier before paying.
- Organizations comfortable with usage-based billing and the add-on model, and who want a vendor with a long track record in support tooling.
The honest summary: Tidio is the stronger pick for live-chat-heavy, e-commerce-native use cases with humans in the loop. Bryka is the stronger pick when you want a content-trained AI agent with pricing you can predict a year out.